Social Media is all about building communities about your brand. Depending on what business your in, the community elements differ. The method of reaching such a dedicated community can be described in several ways. Andrew Schiestel uses 5 C’s to get to the ultimate C: Community.
Take a look at the 6-C Social Media Model at his website.
Tags: 6-C model, calibrate, community model, connect, consider, converse, convert