The Brandsphere Infographic
We’re always looking for nice infographics. And especially for infographics that can really add value to using Social Media in a business way. Brian Solis summarizes the use of different media in a fairly complex model, called the Brandsphere Infographic. What is its purpose? The paid-earned-owned media trangle is being extended with promoted media and shared media. Different levels (the ‘rings’ in the model) represent the different choices that ultimately will decide what types of (Social) Media can best be deployed when taking a social approach.
It’s a nice approach. Though, it may take some time before you completely understand the different levels the model inhibits.
A detailed explanation of the model is to be found at Brian Solis’ blog.