The Brandsphere Infographic

We’re always looking for nice infographics. And especially for infographics that can really add value to using Social Media in a business way. Brian Solis summarizes the use of different media in a fairly complex model, called the Brandsphere Infographic. What is its purpose? The paid-earned-owned media trangle is being extended with promoted media¬†and shared media. Different levels (the ‘rings’ in the model) represent the different choices that ultimately will decide what types of (Social) Media can best be deployed when taking a social approach.

It’s a nice approach. Though, it may take some time before you completely understand the different levels the model inhibits.

Social Media Models - The Brandsphere Model

A detailed explanation of the model is to be found at Brian Solis’ blog.

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