Connecting to your audience is a substantial part of your Social Media Strategy. Think about which components you should include in presenting yourself. Brian Solis, now part of the Forrester Research Group, has taken notice of 6 ways to helps to resonate your online presentation. Check the model and its description at BrianSolis.com.
Stephanie Swan describes at Social Media Explorer four elements of your brand voice you need to think about before firing social talk in the wide open Internet. Think about Character/Persona’s, Tone, Language and Purpose. All very important elements, especially for PR/Communications which are continuously connecting with the ‘outside world’ through Social Media.
Read more about this model at Social Media Explorer.