We’ve added a new Social Media Model in the category Implementation Models. The acronym ACCESS stands for Audience, Concept, Competition, Execution, Social Media Tools and Sales Viability.

The model describes six crucial steps for a Social Media Strategy to work. These steps focus on the most important elements in your environment; know your audience, define the concept you want to use, analyze the competition and execute using the right Social Media tools and the right way of measuring results.

You can find the ACCESS model here or by clicking the image.