What options are available when it comes to using Social Media for my organization? What steps should be followed to implement Social Media? And how do I adapt my organization accordingly? Models discussed in this category explain how Social Media can be implemented in an organization.

A major dilemma in the use of Social Media is where to position it in the organization. Does it belong to Marketing? Customer Service? Or is this a strategic issue? The models listed here lead you through the main elements of a Social Media implementation. And they also try to find an answer at the positioning-question.

Most models in this category are step-by-step models. This facilitates an easier implementation in the organization. The POST model of the Forrester Group is simple but effective. It shows the main steps in a given Social Media implementation project. The OASIS model follows steps a little similar to the POST model. The ACCESS model is more specific and more focused on integration with other elements of the organization. These three models are also clever acronyms, suitable for implementation in order to keep focus (easy-to-remember, simple acronyms).

However, some models are presented in more detail. The following three models are more detailed, but are still general in essence. The Social Strategy Model is a real road map for implementation. There has also been thought of an exit-moment, sometimes this can be an important choice. Is your organization not suitable or not ready? Then maybe it is better to break down the implementation process.
The Strategy Framework (with substeps formulated) and the AHT Framework (with a good breakdown in organizational and definable elements) are Social Media roadmaps to implementation.