Social Media ROI Models
Recently, very often the question about the ROI (Return-on-Investment) of Social Media is being asked; what is the deal with Social Media? Are the returns trackable? And are they predictable and accurate? Models about the process of tracking returns on Social Media investment have been created and are collected in this category: Social Media ROI Models.
Measuring ROI of Social Media is a tricky matter. It includes many assumptions and lost data. The models described here try to predict the process of measuring from start to end. Both the Four-stages ROI Model as the model by Tamar Weinberg describe this process in several consecutive steps. The Social Media ROI Pyramid also describes the organizational roles associated with each step in the ROI tracking process.